We custom design our products. Every ingredient used in a Novena product serves a purpose and we have been able to eliminate every single toxic and questionable ingredient used in common skin care brands without losing the integrity and effectiveness of the product and its intended function. Our products are very concentrated and a little goes a long long long way because we do not use water as a filler. The excellent quality of our product shines through from the very first application. Novena Maternity offers luxurious pregnancy skincare products that are 100% safe, organic and chemical free. Pregnant women can enjoy the benefits of clinically-proven products delivering amazing results.
Novena is certified and accredited by The Organic Trade Commission, The ECO Cert and The Cruelty Free Association. We are currently qualifying products for the USDA organic Seal. Novena is compliant with The EWG environmental working group and is a proud signer of the Compact for Safe Cosmetics. Novena is certified Vegan and Cruelty Free. Novena has been LACMED screened and Teratology screened against all possible unsafe ingredients.
My own pregnancy. As a licensed medical esthetic practitioner I spent years helping pregnant women find an alternative to the products they were currently using that were not safe to use during their pregnancy. When I became pregnant with my 1st child at the age of 34 I knew I had to stay clear of certain products I had been using for age management. Never really finding a complete line of prenatal and nursing products; I dusted off my bio medical engineering training, researched and contacted a certified organic lab and the rest his history.
We consider ourselves chemist rather than a cosmetic product line. We are continuously researching EU standards to formulate cutting edge effective products that do what they say they do. At Novena we don’t think about our bottom line we think about your heath and the safety standards of our line. It’s our foundation and we reformulate as often as we need to in order to stay true to our philosophy.