GMO's are genetically modified organisms that are in almost 90% of crops like corn and soy beans in the United States. It is an uncontrolled process that alters food’s nutritional content with toxic and allergenic effects. It is wise to consume GMO free or Non GMO labeled products especially during your pregnancy when your baby is developing. Read more about GMO's and their effects in our related blog post.

Parabens extend a product's shelf life–but these antimicrobial chemicals also have hormone-disrupting effects. Phthalates are synthetic chemicals commonly used to stabilize fragrances and make plastic more pliable. These endocrine disrupters mimic hormones and may alter genital development. Avoid products that list fragrance as an ingredient unless the label states that it’s derived from essentials oils, or look for a phthalate-free label on the packaging.

Oxybenzone and Octylmethoxycinnamate, are common chemicals found in sunscreen that have been shown to disrupt endocrine activity. A recent study found that (Benzophenone) BP-2 or 4OH-BP is possibly causing infertility in men. Titanium dioxide and zinc oxide are natural and safer alternatives.

No. Even mineral sunscreens can contain chemicals that are not recommended to use during pregnancy. Something to also watch out for is NANO particles. NANO is a new technology that have inconclusive but potentially hazardous study results. Research suggests that when tiny nano particles penetrate the skin, they may cause cell damage a therefor it is recommended to avoid NANO's to maintain healthy skin cells. Novena guarantees the safety of all of our products therefore we avoid all nano-particle ingredients. We use the tried and proven effective Zinc Oxide and Titanium Dioxide formulated with a 100% mineral tint that blends in with all skin tones. Our formula is lightweight yet provides day long moisture without the heavy greasy feel of traditional Sunscreens and is FDA approved.

Organic products have not been grown or cultivated with added pesticides. The ingredients are as pure as Mother Nature intended them to be and you know that you are not putting any chemicals on your body. Always make sure you look for Credible Organic Certifications on the labels to assure you are paying for true organically grown ingredients.